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This benchmark report delves deep into 7 of the largest online industries to reveal how web users are getting to websites – via Direct, paid and organic Search, social media, and other channels. It also explores the top global keywords sending traffic to each industry from both paid and organic search.

The data from this report is taken from January 2015, and covers a global set of users from over 200 different countries. The desktop visits are the estimated number of monthly visits for the month of January 2015 only. All data is based off of real human web behavior.