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Inside Adtech Report

August 2020

Outside of the current COVID-19 crisis, one of the big stories to hit the headlines over the last few months has been the Amazon Associates’ move to slash commission rates for their affiliate partners.

Our report examines:

  • What the impact has been since Amazon’s announcement
  • Which companies stand to benefit
  • An interview with the VP Publisher Development at CJ Affiliate to get her take on the current affiliate landscape

Download the report to learn all this and more!

After Amazon changed their affiliate program, we utilized Similarweb data to identify partners with high Amazon referral traffic so we could target them for recruitment and optimization with advertisers. This allowed us to act quickly to support those partners and bring them into the network.

We also utilize Similarweb when identifying opportunities in new markets. Similarweb allows us to quickly assess the market size and major players so we can create our strategy.

Kelly Merkel

VP of Publisher Development at CJ Affiliate, CJ Affiliate