State of Consumer Electronics Industry | H1 2021

Plug into industry insights

In our latest State of Consumer Electronics industry report, we cover trends in the consumer electronics space in the first half of 2021, including performance online and on marketplaces like Amazon.com.

Top insights include:

  • Visits to Walmart, Best Buy, Target, and Amazon electronics webpages averaged 11.6% growth YoY
  • Growth in visits to Walmart’s Video Games and Electronics categories beat overall visits to walmart.com YoY
  • 17% of gaming computer-related Google searches went to bestbuy.com
  • JBL dominates Bluetooth speakers, specifically portable ones, with best-in-class sales growth (+42% YoY)
Brandon Newquist
Industry Consultant Similarweb

Brandon Newquist is an Industry Consultant at Similarweb working with Retail and CPG brands to expand their eCommerce footprint. Previously, Brandon managed digital campaign measurement at Kantar for Retail and CPG brands to help them optimize their targeting and creative marketing strategies.