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Insights Report | Retail | CPG

The Digitization of Quick Service Restaurants

Uncover trends among the top 25 QSRs in 2020 and deep dive into pizza delivery QSRs

This report provides a high-level overview of the top 25 Quick Service Restaurants (QSRs) before deep diving into pizza chain performance over the last year. 

Key takeaways include: 

  • Reflecting a first-mover advantage, pizza delivery sites (Domino’s, Pizza Hut, Papa John’s) remain dominant, owning one-third of all U.S. QSR web traffic
  • 2020 forced QSRs to optimize digital experiences and saw smaller chains get a leg up on larger ones. Jersey Mike’s, for instance, which has 10x less traffic than top player Domino’s, grew 9x as fast. 
  • Direct and organic search channels make up 83% of all traffic to top QSRs. 
  • The gap between top pizza players, Domino’s and Pizza Hut is widening. Domino’s had 57% more traffic than Pizza Hut in 2020, vs. only 31% more in 2019. 
  • Over the past three months, Domino’s had 7M more visits from non-branded keywords than Pizza Hut.

Download our report now to learn more.

About the Author

Alisha Kapur
Lead Industry Consultant Similarweb

Alisha Kapur is an Industry Consultant at Similarweb focused on travel and select categories in retail and CPG. She works with clients on a global level to build efficient marketing plans, explore partnership opportunities, and optimize all steps of the consumer journey.