Consumer Electronics

The State of Consumer Electronics, Q2 2020

A look at how retailers and brands are responding to the latest changes in the consumer electronics landscape.

The report below offers an overview of the market trends, winners, and marketing strategies in the U.S. consumer electronics market. Want to gain more visibly?

Take a look behind the numbers by speaking directly with Caroline Kim, the author of the whitepaper, and our industry expert for eCommerce and CPG. Simply fill in your details in the form on the right to download the full report and set up a 30-minute call whenever works for you

The whitepaper offers category and product-specific insights covering: 

  • The new SEM landscape: Who is winning the paid search battle?
  • Why bidding on branded search terms in PPC is paying off
  • Top-performing laptop types and brands to look out for
  • Computer monitors’ sustained growth in both SEO and PPC
  • How the surge in webcam sales presents opportunities for desktop brands and mobile apps

About the Author

Caroline Kim
Lead Retail & CPG Industry Consultant Similarweb

Caroline is a strategic consultant at Similarweb who specializes in market research and consumer insights for eCommerce, telecom, consumer electronics, and more. Her prior experience working with eCommerce and retail companies fuels her passion for studying trends in the retail space. Caroline’s expert analysis and commentary have been featured in leading publications such as Glossy, Ad Week, and WARC.