This Yearly Review report looks at engagement stats, traffic sources, and Year-over-Year winners and losers, by Similarweb ranking, across 8 Internet categories worldwide. The report examines global desktop website data from January 2015 through January 2016.

Online marketing and industry professionals will come away with detailed information to deploy smart decisions to grow their website traffic in the year ahead.

From web-based shopping to travel, news, and finance sites, you will learn which industry categories saw traffic increases and decreases worldwide.

internet marketing trends YoY 2015-2016


  • What the world’s top 10 websites were at the start of 2016
  • The 2 leading sources for desktop Web traffic worldwide
  • Which 2 industries increased their Display Ad traffic
  • Whether Social Media traffic grew or declined
  • Much, much more