After a difficult Q2, we’re seeing continued top-line deceleration to wayfair.com, but the magnitude is easing. The popular home furnishings retailer looks to be regaining momentum. Let’s go deeper:
- Our key indicator for Direct Retail Revenue (total visits to W’s checkout page) experienced only a slight sequential deceleration in 3Q21.
- Our signal for Active Customers (unique visitors to Wayfair’s checkout page) also saw a small sequential deceleration in 3Q21.
- Plus, the company’s B2B channel pages are seeing traffic rebound.
Download the report to see the full analysis.