The #1 Consumer Analytics Tool To Understand Shopper Intent
Analyze shopper behavior, trends, and conversion patterns across Amazon and top retailers in one easy-to-use consumer analytics platform.
Grow your business with the #1 Marketplace Intelligence
Solving the toughest consumer research challenges
Blind spots in shopper behavior
See real browse-to-buy journeys across categories, brands, and products. This helps you understand the "why" behind purchases. You can also see cross-shopping habits, basket composition, and brand-switching behaviors to optimize your targeting and conversions.
Tracking consumer demand shifts
Identify emerging trends and category threats with weekly SKU-level granularity. See how consumer demand evolves week by week, so you can anticipate market changes and find hidden growth opportunities.
Measuring loyalty and retention
Improve your loyalty loop by revealing subscription patterns, repeat purchase rates, and days since last purchase. You can also measure shopper retention and understand loyalty tiers - one-timers, loyalists, and fanatics - in order to refine your retention strategy.
Benchmarking across retailers
Go deeper with our Cross Retail IQ offering to compare performance on Amazon, Walmart, and over 150 other retailers. This helps you uncover white space opportunities and benchmark your brand's performance in an apples-to-apples comparison.
Everything you need in one consumer analytics platform
Understand how shoppers browse and buy
Track real-time shifts in preferences
Improve the loyalty loop
Find high-impact keywords before your competitors
See who your customers shop with
Shopper Intelligence gives you a complete view of your consumers
- Weekly SKU-level granularity: Monitor shifts in sales, loyalty, and retention with SKU-level detail.
- Real behavioral signals: Understand actual consumer paths - views, clicks, conversions, and cross-shopping - not modeled projections.
- Cross-retail visibility: See performance across Amazon and 150+ sites.
- Full 1P vs. 3P seller coverage: Gain clarity into the whole marketplace.
- No setup required: Plug-and-play access with immediate consumer analytics and insights.
"With the help of Similarweb Shopper Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior Ecommerce Manager
"What's unique about Similarweb Shopper Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, Ecommerce & Marketplaces
Discover other Shopper Intelligence use cases
Shopper Intelligence resources
FAQs
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A consumer analytics platform collects and analyzes shopper behavior, demand, and loyalty data across marketplaces like Amazon and Walmart. Similarweb’s solution provides real-time consumer insights at the product, brand, and category level, helping teams make data-driven consumer insights decisions.
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You can access consumer intelligence data such as cross-shopping behavior, basket mix, brand loyalty, retention rates, traffic sources, and SKU-level demand. This allows you to run consumer insight analysis without relying on panels or surveys.
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Unlike many online consumer research platforms, Similarweb provides real-time consumer data with weekly SKU-level granularity. You get visibility into both 1P and 3P sellers, cross-retail coverage across 150+ sites, and actionable competitive benchmarks - all with no setup required.
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Ecommerce teams, category managers, CPG brands, retailers, agencies, and consultancies use consumer analytics to analyze consumer insights, monitor competitors, optimize assortment, and refine media strategies. It’s built for any team needing digital consumer intelligence to grow share.
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Yes. With consumer trend analysis and loyalty tracking, you can see how often customers return, how long it’s been since their last purchase, and which competing brands they also buy. These actionable consumer insights help you improve retention and build stronger loyalty loops.
