Hootsuite is a social media management tool that allows users to unite all their social campaigns in one platform, schedule and publish content to the right platform, and track effectiveness in real time.
Challenge: Forming the right Social Media Strategy in a Value-Driven Sales Process
As an advanced Social Media solution, Hootsuite leverages advanced analytical capabilities to support new and existing clients in order to prove value in every step of the way. In their competitive space, it’s important to understand their clients inside-out and advise on the right solution, this is key in order to form and maintain long lasting relationships.
To be truly consultative in their approach to sales conversations, they must have a comprehensive understanding of the market. Hootsuite was looking for a solution that would enable them to gain in-depth understanding of their customers’ performance, to support them in making the right decisions regarding their marketing efforts and set them up for success for continuous value.
Success: Helping Clients Achieve Their Social Media Strategy Goals and Proving Value
Using Similarweb’s digital insights, Hootsuite has been able to provide value throughout the entire sales funnel, and successfully map out the impact of utilizing the right Social Media strategy.
By leveraging digital insights as part of sales conversations, Hootsuite can provide prospects with an understanding of their competitive landscape and help them identify white spaces and areas of improvements.
With a clear understanding of the client’s needs, the Hootsuite team can then deliver the right solution and identify impact throughout the relationship.
With Similarweb, Hootsuite is engaging in fruitful conversations with prospects and clients, which contributes to an increase in win rate and deal size.
"Similarweb has allowed Hootsuite to gain deeper insight into our clients and prospects. By understanding how our customer's customers engage with websites, we are able to deliver highly engaging presentations that positions Hootsuite's value team as trusted advisors.”
Cris ThomeSenior Manager, Customer Insights, Hootsuite