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2026 State of Ecommerce: Own the AI Shopper Journey.Download Reportbanner icon

AI has fundamentally changed how shoppers get from “I need this” to “I bought this.”

The State of Ecommerce 2026 report breaks down the data. Now, hear the core insights live from the two people closest to it.

In this webinar, Daniel Reid from Similarweb and Kasia Davies from Statista will unpack the data behind the shift, what’s driving it, and what it means for how you measure and win the shopper journey.

Here’s what they’ll cover:

  • Why AI’s role in the purchase journey isn’t where most brands think it is
  • What AI-and-search journeys reveal about how shoppers really convert
  • Where your attribution is likely blind to AI’s actual influence
  • How ready shoppers actually are to let AI buy for them – and the trust gap

This is a one-time session. Register to secure your spot (recording sent to everyone who signs up).

About the speakers:

Daniel Reid
Daniel Reid
Principal Market Insights Analyst Similarweb

Daniel leads Similarweb's research on retail and ecommerce, tracking how shoppers move between marketplaces, brands and emerging AI-led discovery channels. A mathematician by training, he pairs technical rigour with commercial judgement to turn behavioural data into decisions retailers can act on.

Kasia Davies
Kasia Davies
Senior Data Journalist Statista

Kasia Davies is a data journalist covering consumer markets, with expertise spanning food, retail, and e-commerce. Over the past four years, she has developed a particular focus on the changing behaviors, expectations, and purchasing decisions of consumers. Her recent work has explored the growing role of artificial intelligence in retail, the consumer preferences of Generation Alpha and Generation Z, and the evolution of B2B e-commerce.