Access exclusive insights from the biggest shopping day of the year. Mackenzie Cahill, Director of Industry, Retail & CPG at Similarweb, reflects on Amazon Prime Day.

We leverage our eCommerce intelligence solutions (Shopper Intelligence and Research Intelligence) to answer questions such as:

  • How is Prime Day 2021 different from other shopping days and past events?
  • What are the implications for retailers and those hosting competing shopping events?
  • What are consumers searching for and do these on-site search trends translate into product views and conversions?
  • What are the top-selling brands, products, and categories this year?
  • Are some brands making a more aggressive push than others and how is it impacting their performance?
  • What are the key consumer behavior trends, including loyalty, cross-shopping, and Subscribe & Save metrics this year?
Mackenzie Cahill
Director of Industry, Retail and CPG at Similarweb Similarweb

Mackenzie Cahill leads solution development for Similarweb's Retail & CPG clients. Leveraging over 10 years of experience consulting transactional industries with Similarweb's unique data sets and capabilities, Mackenzie and team bring data driven insights to clients looking to strategically and tactically optimize their digital presence.