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Successful paid search and display campaigns require a comprehensive understanding of the competitive landscape. Similarweb has partnered with Frederick Vallaeys, CEO of Optmyzr and Google AdWords Evangelist, to present a series of creative hacks that leverage market intelligence to optimize PPC and AdWords campaigns. With these techniques, you will be able to generate actionable insights which will improve click-through rates and boost conversions.

Watch this webinar and learn how to :

  • Identify relevant competitors and uncover their strategies
  • Improve your rank for existing keywords and gain ideas for new keywords
  • Discover which ad networks and publishers your competitors are working with
  • Qualify potential advertising partners to ensure quality traffic
  • Reduce spending on and time invested in PPC and Display campaigns

About the Presenters

Frederick Vallaeys
Co-founder Optmyzr

Frederick worked at Google early on and was an original member of the team that built AdWords as well as the AdWords Editor. In addition, he was also a part of the acquisitions team that turned Urchin into Google Analytics. Today he continues to educate advertisers on best practices for PPC. Frederick spends much of his time on product management at Optmyzr, which he cofounded to make advertisers more efficient when managing AdWords and Bing Ads.

Ariel Rosenstein
Senior Director of Corporate Marketing Similarweb

Ari spent the last decade working in ad-tech before jumping over to Kenshoo where he launched their marketing activities. He also led marketing efforts for Adquant, a Facebook Ad platform, making it a Top 10 Facebook OMD prior to its acquisition by Kenshoo.