Successful paid search and display campaigns require a comprehensive understanding of the competitive landscape. Similarweb has partnered with Frederick Vallaeys, CEO of Optmyzr and Google AdWords Evangelist, to present a series of creative hacks that leverage market intelligence to optimize PPC and AdWords campaigns. With these techniques, you will be able to generate actionable insights which will improve click-through rates and boost conversions.
Watch this webinar and learn how to :
- Identify relevant competitors and uncover their strategies
- Improve your rank for existing keywords and gain ideas for new keywords
- Discover which ad networks and publishers your competitors are working with
- Qualify potential advertising partners to ensure quality traffic
- Reduce spending on and time invested in PPC and Display campaigns