Although initially spurred by lockdowns, many consumers continue to purchase groceries, cleaning supplies, personal care items, and other essentials online, despite the ability to return to stores. They are buying regularly, too – in the past 18 months, Amazon subscriptions have more than doubled for categories like Oral Care and Grocery & Gourmet.

To help fast-moving CPG brands win in this new landscape, our Senior Industry Manager, Alisha Kapur, and Ines Durand, our Beauty and Personal Care Industry Manager, teamed up to lead a virtual brunch filled with hearty insights to improve online retail strategies, including:

  • Who’s winning and losing market share and why
  • Opportunities to improve acquisition, retention, and conversion
  • Cross-shop between top retailers and opportunities to target new consumer segments more effectively
  • Deep dive into Amazon Grocery and Personal Care categories including how they stack up to its other retail categories and where growth comes from
  • How subscriptions, including features like Subscribe and Save, have changed the CPG game
Alisha Kapur
Senior Industry Manager Similarweb

Alisha Kapur is a Senior Industry Manager at Similarweb focused on food, grocery, and travel. Her thought leadership has been featured in Ad Age, Ad Week, CNBC, Skift, The Washington Post, USA Today, and Yahoo Finance, among other media outlets. She works with clients on a global level to build efficient marketing plans, explore partnership opportunities, and optimize all steps of the consumer journey.

ines Durand
Industry Manager Similarweb

Inès is an Industry Manager at Similarweb focused on Retail and CPG, particularly Beauty & Personal Care categories. Her work has been featured in Glossy News and she has previous experience in Strategy and M&A analysis in the Financial Services industry.