We all want more budget to do awesome marketing, but getting budget approval is not as easy as it sounds. Not everyone is willing to listen to our data-driven arguments OR we don’t know what data is most important. It’s time to adjust our approach to start hearing “yes” more often.
Watch this webinar and learn how to find the marketing data that is most important to your business, and what makes finance open the purse strings.
After this webinar, you’ll know how to:

  • Use competitive intelligence tools to find insights into your competitors’ strategies.
  • Project the value that increased marketing can bring to your organization.
  • Obtain the marketing budget you need to succeed.

About the Presenters

Jeff Sauer
Digital Marketing Consultant Jeffalytics.com

Jeff Sauer is a Digital Marketing Consultant, Speaker and Educator. As an expert in Google Analytics and Google AdWords, Jeff provides thought leadership at Jeffalytics.com. Brand names such as Gerber, James Hardie, Travelers, Medtronic and Nestlé have relied on Jeff's advice to guide their online marketing programs.In 2014, PPC Hero named Jeff a top 25 most influential PPC Expert.

Roy Hinkis
Head of SEO Similarweb

A pioneer in the field of SEO from a young age, Roy Hinkis currently serves as the Head of SEO & Digital Marketing Evangelist for Similarweb. He has over 8 years of experience in online marketing, with specific expertise in affiliate marketing, social media, and of course, SEO.