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HomeResourcesWebinarsMarketing Channels that Convert: Where to Reach Your Audience

Marketing Channels that Convert: Where to Reach Your Audience

The marketing landscape is constantly shifting and so are your customers’ needs. This becomes a huge challenge as more and more marketers put their focus on performance-based outcomes. To have the biggest impact, you need to know which channels are the most effective for reaching and converting your target audience right now.

Watch our webinar, Find the Marketing Channels that Convert, to explore marketing channel trends and get a breakdown of both different channel traffic and conversion rates by channel. You’ll find out:

  • Traffic trends by channel, industry, and geography
  • Conversion rate changes across channels
  • A breakdown of mobile vs. desktop traffic and why it matters

About the Presenters

Gerald Murphy
Gerald Murphy
Senior Solution Business Manager Similarweb

Gerald has worked in SEO for over 10 years across in-house, agency, and SaaS teams with brands including Nestlé, Shell, and Konga (Nigeria's Amazon). Previously he has written for Search Engine Watch and taught SEO as a guest lecturer at Manchester Metropolitan University. He self confesses as a digital search geek. Currently, Gerald drives Similarweb's SEO strategy by listening to the voices of the customer and working with the product to enhance and design unique SEO features as a Senior Solution Business Manager for the Digital Marketing Intelligence solution.

Tomas Seliokas
Tomas Seliokas
Strategic Consultant Similarweb

Tomas Seliokas is an Industry Consultant at Similarweb, specializing in the agency & management consulting sectors. He works with companies all over the globe, helping them use our online competitive intelligence solution to make better-informed business decisions.