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The official Gen AI Landscape report for 2026 is here. Don’t miss out!Get your copybanner icon

AI has fundamentally changed how brands get discovered.

The 2026 Gen AI Landscape report breaks down the data. Now, hear the analysis from three of the sharpest minds in AI search marketing. 

In this webinar, Lily Ray, Ethan Smith, and Kevin Indig will unpack the data behind the shift, what’s driving it, and what it means for your competitive position.

Here’s what they’ll cover:

  • Why ChatGPT’s shrinking market share signals a bigger shift in AI Search
  • How AI Overviews are changing search behavior, and how you should react
  • What the citation-traffic gap reveals about where AI visibility really comes from

By the end, you’ll walk away knowing exactly what changed and how your brand can thrive.

About the speakers:

Ethan Smith
Ethan Smith
CEO Graphite

Ethan Smith is CEO of Graphite.io, a research-driven growth agency that works with companies like Webflow, Adobe, and Upwork. He is an adjunct professor at IE Business School and teaches SEO and AEO at Reforge. His research has been published in ACM, Axios, Financial Times, and The Atlantic. Prior to founding Graphite, Ethan was a growth advisor to Masterclass, Robinhood, and Honey. Ethan was a research assistant focused on human-computer interaction and psychology at UC Santa Barbara and University College London.

Lily Ray
Lily Ray
VP, SEO & AI Research Amsive

Lily Ray is the Vice President of SEO Strategy & Research at Amsive, leading the agency’s SEO client programs. With a strong technical background and over a decade in SEO, she has built and scaled award-winning SEO teams, delivering impactful results for Fortune 500 brands across retail, e-commerce, B2B, and CPG. She’s especially known for her expertise in algorithm updates, site quality, and technical SEO.

Kevin Indig
Kevin Indig
Growth Advisor Growth Memo

Kevin is a Growth advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Nextdoor and Snapchat. He led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 productivity company Atlassian. Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to +28,000 subscribers.