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Building an Integrated Search Strategy with Lily Ray

Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube?

In this webinar with guest host Lily Ray, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. Discover the search behavior trends and best practices you can use today to give your business an edge. 

What you will learn:

  • The top keywords on each search engine
  • Google SERP feature metrics and how they influence other areas of search
  • How search behavior differs from platform to platform and why it matters
  • Best practices to follow to keep you ahead of the competition

About the Presenters

Gerald Murphy
Senior Solution Business Manager Similarweb

Gerald has worked in SEO for over 10 years across in-house, agency and SaaS teams with brands including: Nestlé, Shell and Konga (Nigeria's Amazon). Previously he has written for Search Engine Watch and taught SEO as a guest lecturer at Manchester Metropolitan University. He self confesses as a digital and search geek. Currently, Gerald drives Similarweb's SEO strategy by listening to the voices of the customer and working with the product to enhance and design unique SEO features as a Senior Solution Business Manager for the Digital Marketing Intelligence solution.

Lily Ray
Senior Director, SEO & Head of Organic Research Amsive Digital

Lily Ray is the Sr. Director of SEO & Head of Organic Research at Amsive Digital (formerly Path Interactive), where she provides strategic leadership for the agency’s SEO client programs, while conducting extensive research on the latest SEO developments. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.