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The official Gen AI Landscape report for 2026 is here. Don’t miss out!Get your copybanner icon

What does winning look like in digital marketing right now?

We analyzed four standout brands, Nothing, Best Buy, Monzo, and Anytime Fitness, to uncover the strategies, trade-offs, and opportunities driving their growth.

Here’s what you’ll learn:

  • How to manufacture branded demand without a massive budget
  • How to engineer an AI visibility spike at exactly the right moment
  • Why your next big growth opportunity might already be hiding inside your business

Four brands. Four data teardowns. Four things you can do differently by Monday.

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Darrell Mordecai
Darrell Mordecai
Content Marketing Manager

Darrell Mordecai is a Content Marketing Manager at Similarweb, where he gets to geek out about content marketing and AI search. When he’s not turning data into stories and actionable strategies, he’s probably deep in search patents, figuring out how AI search actually works (for fun, somehow), and turning that complexity into educational content real humans can use.

Liat Sagiv
Liat Sagiv
Senior Product Marketing Manager, Ad Intelligence

Liat is a product marketer with 7+ years of experience shaping go-to-market and marketing strategies across B2B technology companies. At Similarweb, she leads product marketing for Ad Intelligence, helping brands, agencies, and publishers better understand paid marketing activity and unlock the value of digital data.

Rice Tong
Rice Tong
Product Marketing Manager

Rice is a Product Marketing Manager at Similarweb, focused on the evolution of search and AI. She loves shaping stories that make complex ideas feel human and relatable.