Best Selling Frozen Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Frozen in amazon.co.uk for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Frozen category

See which brands are leading the Frozen category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Iceland	8.04%	3.05pp	127.6K	123.75%	38.75%	58.88%	£3.05	6.03%
London Grocery	10.77%	2.74pp	73.9K	118.48%	21.98%	51.64%	£1.37	3.87%
Generic	4.27%	2.49pp	62.1K	36.54%	27.67%	2.68%	£2.95	1.85%
Woody Oven	2.62%	2.01pp	108.4K	85.30%	38.75%	57.46%	£3.05	5.24%
Bob Snail Roll	1.98%	1.61pp	90.3K	67.90%	21.82%	57.95%	£3.04	4.17%
Iceland	8.04%	3.05pp	127.6K	123.75%	38.75%	58.88%	£3.05	6.03%
London Grocery	10.77%	2.74pp	73.9K	118.48%	21.98%	51.64%	£1.37	3.87%
Generic	4.27%	2.49pp	62.1K	36.54%	27.67%	2.68%	£2.95	1.85%
Woody Oven	2.62%	2.01pp	108.4K	85.30%	38.75%	57.46%	£3.05	5.24%
Bob Snail Roll	1.98%	1.61pp	90.3K	67.90%	21.82%	57.95%	£3.04	4.17%
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Channels Breakdown & Performance

Understand where the top brands in the Frozen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Iceland

London Grocery

Generic

Woody Oven

Bob Snail Roll

Top selling sub-categories in the Frozen category

Explore the breakdown of sub-categories within the Frozen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	52	1.39%	8.95%	1.32%	< 50	15.12%
Chips, Crinkle Cut & Curly Fries	Unlock full list >	0.45%	5.27%	2.81%	100	6.99%
Vegetables	70	9.49%	7.95%	7.96%	< 50	3.91%
	91	6.29%	0.82%	9.10%	73	8.96%
	95	8.04%	7.07%	5.60%	63	9.98%
Vegetarian	93	6.67%	1.59%	12.69%	90	12.21%
Chicken & Turkey	88	3.78%	8.79%	8.26%	99	9.58%
Beef	< 50	8.81%	5.18%	4.73%	< 50	19.26%
Fish & Seafood	Unlock full list >	7.87%	3.49%	15.52%	89	16.37%
Sides	Unlock full list >	14.88%	15.31%	1.14%	78	15.40%
	63	16.69%	14.59%	8.28%	< 50	0.18%
Ice Cream Tubs	59	17.54%	16.82%	9.68%	81	3.77%
Ice Lollies	80	9.50%	6.69%	18.59%	95	4.16%
Ice Cream Bars, Sticks & Cones	78	8.64%	10.00%	18.45%	74	4.05%
Ice Cream Novelties	Unlock full list >	14.68%	19.71%	9.96%	< 50	5.42%
	84	0.52%	3.41%	2.21%	63	16.24%
	75	4.18%	12.48%	3.09%	97	12.57%
Chicken	Unlock full list >	8.25%	0.03%	9.31%	96	0.04%
	76	13.71%	5.56%	9.92%	99	4.66%
Burgers	Unlock full list >	16.56%	3.94%	9.99%	51	7.21%
Sausage & Bacon	< 50	5.29%	1.62%	8.81%	< 50	9.03%
Lamb	< 50	0.31%	7.66%	2.43%	53	3.14%
Pork	Unlock full list >	3.46%	2.91%	7.13%	73	7.91%
	52	1.39%	8.95%	1.32%	< 50	15.12%
Chips, Crinkle Cut & Curly Fries	Unlock full list >	0.45%	5.27%	2.81%	100	6.99%
Vegetables	70	9.49%	7.95%	7.96%	< 50	3.91%
	91	6.29%	0.82%	9.10%	73	8.96%
	95	8.04%	7.07%	5.60%	63	9.98%
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Top Products on the Frozen Category

Discover the most-viewed products in the Frozen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
McCain Crispy French Fries Frozen 1.4kg	...> Chips, Crinkle Cut & Curly Fries	McCain	11.2K	181.81%	8.05%	0.21%	60	8.02%
Morrisons Tuna Chunks In Spring Water 4 x 145g	...> Fillets	Morrisons	8.5K	44.36%	0.05%	7.68%	98	9.66%
Eastanbul Baked & Shredded Kataifi for Milk Pudding Toasted Kataifi Kadayif Pastry Dough for Dubai Chocolate Shredded Fillo Dough Katifi Muhallebi Kadaifi Sprinkles Crushed Katafi Topping 8.8oz	...> Yorkshire Pudding, Pastry & Dough	Eastanbul	7.9K	=	1.70%	2.54%	< 50	9.86%
STRONG ROOTS Spinach Bites 308g (Frozen)	...> Vegetables	STRONG ROOTS	7.1K	36.57%	9.94%	7.89%	95	0.40%
Oresundschark Original Swedish Meatballs 600g (Frozen)	...> Entrées	Oresundschark	5.8K	86.95%	8.82%	9.98%	52	5.79%
McCain Crispy French Fries Frozen 1.4kg	...> Chips, Crinkle Cut & Curly Fries	McCain	11.2K	181.81%	8.05%	0.21%	60	8.02%
Morrisons Tuna Chunks In Spring Water 4 x 145g	...> Fillets	Morrisons	8.5K	44.36%	0.05%	7.68%	98	9.66%
Eastanbul Baked & Shredded Kataifi for Milk Pudding Toasted Kataifi Kadayif Pastry Dough for Dubai Chocolate Shredded Fillo Dough Katifi Muhallebi Kadaifi Sprinkles Crushed Katafi Topping 8.8oz	...> Yorkshire Pudding, Pastry & Dough	Eastanbul	7.9K	=	1.70%	2.54%	< 50	9.86%
STRONG ROOTS Spinach Bites 308g (Frozen)	...> Vegetables	STRONG ROOTS	7.1K	36.57%	9.94%	7.89%	95	0.40%
Oresundschark Original Swedish Meatballs 600g (Frozen)	...> Entrées	Oresundschark	5.8K	86.95%	8.82%	9.98%	52	5.79%
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Top-level analysis of the Frozen category on amazon.co.uk

During 2025-11-01T00:00:00, the Frozen category on amazon.co.uk generated a total revenue of £1.9M.

The leading brands in this category are Iceland, London Grocery, and Generic, which stand out in terms of revenue and consumer engagement.

The top-performing product was McCain Crispy French Fries Frozen 1.4kg, and it's the best-selling item in the category.