Insights Report | Streaming

Insights Report: The Most Searched Shows on Netflix in 2020

As COVID forced the world to shut down, Netflix became one of the biggest winners. Between March and November 2020, the average traffic to Netflix jumped 24% Year-over-Year (YoY). But what was behind this spike in traffic?

Using Similarweb’s Research Intelligence, this report examines the top shows on Netflix in 2020. It uses keyword data to understand exactly what consumers were searching for and what ultimately drove Netflix’s traffic higher. 

Download the insights report to find out:

  • How and why the Tiger King was the no. 1 most searched TV show
  • Top keywords driving traffic growth to Netflix’s top shows worldwide
  • What audiences were looking for in three of the streaming giant’s key markets: the U.S., the U.K., and Germany

About the Author

Ariane Turley
Lead Publishers & Media Industry Consultant Similarweb

Ariane Turley is Lead Publishers & Media Industry Consultant at Similarweb. Prior to joining Similarweb, Ariane led a team of advisors at Gartner L2 to translate data and analysis into actionable digital insights for clients across CPG, beauty, and the luxury industry.