As COVID forced the world to shut down, Netflix became one of the biggest winners. Between March and November 2020, the average traffic to Netflix jumped 24% Year-over-Year (YoY). But what was behind this spike in traffic?
Using Similarweb’s Research Intelligence, this report examines the top shows on Netflix in 2020. It uses keyword data to understand exactly what consumers were searching for and what ultimately drove Netflix’s traffic higher.
Download the insights report to find out:
- How and why the Tiger King was the no. 1 most searched TV show
- Top keywords driving traffic growth to Netflix’s top shows worldwide
- What audiences were looking for in three of the streaming giant’s key markets: the U.S., the U.K., and Germany