The eCommerce Tool You Need to Win Across Marketplaces
Analyze shopper behavior, optimize search strategies, and monitor consumer demand with Similarweb’s leading eCommerce tool kit
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Here’s What You’ll Get
Category Insights
Category Performance
✓ Analyze product views, units sold, revenue, and conversion rates for every retail category
✓ Calculate total addressable market
✓ Monitor market share
Competitive Landscape
✓ Identify the top performing brands in each category
✓ Benchmark your performance against the competition
✓ Monitor threats
Top Products
✓ Track the top products by category and their performance over time
✓ Adapt your product portfolio strategy so you can sell the right products on each channel
✓ Generate new product ideas
Customer Loyalty
✓ Analyze purchase frequency, new vs. returning customers, and Subscribe & Save rates
✓ Improve customer loyalty and optimize your subscription strategy
✓ Retarget shoppers at the right point in their journey and increase campaign effectiveness
Search Behavior
✓ Identify best-performing keywords in each category, paid vs. organic clicks, and top brands per keyword
✓ Optimize your paid and organic search strategy to rank higher
✓ Increase ROI on your marketing spend
✓ Sharpen the content on your product pages
Brand Insights
Brand Performance
✓ Reveal your competitors’ performance metrics, and track their top products
✓ Identify category and product white spaces
✓ Improve product listings
Cross-Shopping
✓ Uncover consumers’ cross-shopping habits on marketplaces and brand websites
✓ Pinpoint your top competitors in each category
✓ Find new partnership opportunities
✓ Prioritize retailers based on consumers’ cross-shopping behaviors
Basket Analysis
✓ Analyze consumer baskets and average order values
✓ Discover which brands customers typically buy together and how much they spend per brand
✓ Understand willingness to pay
Search Behavior
✓ Identify your competitors’ best-performing keywords, their paid strategy, and branded searches
✓ Measure brand awareness
✓ Get new keyword ideas
✓ See average unit price per keyword
Product Insights
Product Performance
✓ Analyze product-level performance metrics and gain a comprehensive view of product attributes
✓ Uncover how price, badges, and reviews impact sales
✓ Build custom categories to fit your own market definitions
✓ Generate new product ideas
Keyword Insights
Keyword Performance
✓ Analyze keyword search volume, clicks, share of paid clicks, and trends over time
✓ Bid on the right keywords
✓ optimize your search engine optimization strategy (SEO)
Top Brands
✓ Identify the top brands for each keyword with share of click data
✓ Track your keyword competitors
✓ Identify keywords opportunities and increase ROI
Search Results
✓ Follow your organic and paid first-page search results for every keyword
✓ Track how your competitors’ products rank for each keyword
✓ Evaluate keyword market opportunities
Shopper Overlap Insights
Monthly Overlap
✓ Analyze the shopper overlap between different retailers
✓ Prioritize channels based on cross-shopping habits
✓ Discover new channels
✓ Track changes in shopper overlap to inform your channel strategy
What Makes Shopper Intelligence the
Best eCommerce Intelligence Platform
Immediate Insights
Get up to speed and start generating insights from day one. Just log in for instant access to analytics.
Actionable Data
Shopper Intelligence allows you to generate actionable insights and make better strategic decisions from the category to the keyword level.
Unmatched Technology
We’ve developed the most trusted retail algorithm in the market that provides highly accurate estimations.
Watch Shopper Intelligence in Action
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