Anything Is Possible Harnesses Similarweb to Increase Charitable Donations
UK-based media agency Anything is Possible harnessed Similarweb insights to raise vital funds for the Institute of Cancer Research, achieving an 817% increase in conversion.
About Anything is Possible
Anything is Possible is a cutting-edge UK-based media agency, using digital channels to drive change and make an impact, including vital fundraising for good causes like cancer research.
"Similarweb gives us insight and greater understanding of what's going on in the market so we can adapt to the changing demands of the industry."
Sam Fenton-Elstone
CEO and Co-founder at Anything is Possible
The Challenge
Pandemic leads to declining charitable donations
In 2020, the decline in donations to non-pandemic-related charities required new strategies to convert audiences. Anything is Possible partnered with the Institute of Cancer Research (ICR) to keep vital research front-of-mind.
The Solution
Optimizing incoming traffic channels and sources
Utilizing Similarweb, Anything is Possible identified optimal channels for ICR, uncovering key traffic sources for donation pages, and targeting premium publishers like The Guardian for high-impact advertising.
The Success
817% increase in advertising conversion rates
The campaign was a triumph, surpassing previous conversion rates by 817% through targeted advertising with The Ozone Project on theguardian.com.
