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Learn How COTY Secures Lucrative Partnerships with Similarweb

Insights delivered by Similarweb allowed COTY to fine-tune their digital strategies for success.

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About Coty

With over 20 brands spanning more than 20 markets, COTY operates across two verticals: luxury fragrance and makeup. Brands marketed and distributed by COTY include Gucci, Hugo Boss, and direct-to-consumer (D2C) offerings of flagship brands such as Kylie Cosmetics, KKW Beauty, and Adidas.

"It would be almost impossible for us to do our day to work without Similarweb. On a daily basis, worldwide, over 70 employees use Similarweb to better negotiate with their retail partners, find new business opportunities, and understand consumer behavior and ecommerce trends."

Lea Binisti

Global Ecommerce Senior Manager at COTY

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The Challenge

Understanding the rapidly changing ecommerce market

Ecommerce companies have to keep up with changing customer expectations and preferences. For COTY, a key challenge is navigating this dynamic industry, ensuring they are selecting the best retail partners, investing in areas and product categories where the market is growing, and pursuing the right strategy to accelerate growth for their D2C business.

The Solution

Real-time digital insights to boost ROI

Key insight into retailers, including web traffic, visitor demographics, and audience interest helps COTY identify the most lucrative business opportunities. With Similarweb Keyword Analysis, the team can create marketing strategies in real-time based on trends and search data, while market research helps them find new distribution opportunities.

The Success

Identifying key partners and securing new business opportunities

With Similarweb, COTY is able to prioritize markets that align with current ecommerce trends. They’re able to invest smartly where business is really happening online. And insight into any website’s traffic helps COTY fill in potential gaps in data collected from retailers themselves, giving them an upper hand in negotiations.