Croud Unlocks Market Potential for Its Clients With Similarweb Insights
Croud uses Similarweb's site-level traffic data to analyze its clients' brands and categories across diverse markets - helping them to grasp their market share and growth potential.
About Croud
Croud is a global full-service digital agency that drives growth for brands through reinvention by combining a global network of digital marketing experts with a leading in-house team to give clients more time, more flexibility, and a focus on real business outcomes.
The Challenge
Limited visibility into competitive landscape
Before Similarweb, Croud's ability to analyze traffic at both brand and category levels across different markets was constrained. Multi-market traffic and competitive analysis were not comprehensive enough.
The Solution
Unlocking insights with Similarweb
Leveraging the wealth of information embedded in Similarweb's site-level traffic data and its comprehensive understanding of users' browsing behaviors across various websites, Croud was able to extract invaluable insight for its clients. These encompass a 360-degree view of traffic distribution within a specific market, consumer trends within particular sectors, and a detailed analysis of client growth opportunities.
The Success
Improved clients’ digital market shares
Similarweb is an invaluable tool that has enabled Croud to better serve clients by fine-tuning local market strategies, understanding new competitors, and continually reviewing media mixes. The three biggest successes include: Fine-tuning a leading lingerie client's local strategies, understanding how new competitors attract consumers for a leading video-on-demand client, and ongoing competitor analysis for a leading homeware retail client.