Similarweb API for Digital Marketing

Generate automated insights that can transform your business’s strategy

The right solution for technical and non-technical teams alike

Custom Insights

Custom Insights

Choose from a library of pre-built dashboards or have us design a custom-fit API solution unique to your business’s needs



Call our RESTful API using the programming language of your choice or integrate our data directly into your data visualization tools, internal databases or products within seconds



Set-up repeatable analysis and process data at scale by calling millions of data points with just a few clicks

Companies scaling and automating their analysis with our API

Google logo
Booking logo
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Industries using our API

Retail, eCommerce & CPG

Get full funnel insights at scale from marketing strategies and site engagement through to cross-shopping, consumer purchase behavior and brand loyalty

Travel & OTA

Understand shifting consumer demand and destination patterns at scale to grow your market share

Financial Services

Analyze consumer demand at scale for insurance, credit cards, loans and other financial services products to grow your share of wallet

Publishers & Media

Identify high-performing content at scale to optimize your editorial strategy and grow your audience reach and engagement

Agencies & Consultancies

Grow your business and deepen your existing client relationships with scaled insights for any industry, website, or app

Business applications

Trend Detection

Trend Detection

Detect global trends, new market entrants or investment and M&A opportunities with our global database of web & mobile usage. Build your own prediction models or consult our Technical Solutions team for customer-fit solutions.

Competitive Monitoring

Competitive Monitoring

Select from pre-built or custom dashboards to discover growth opportunities, automate competitive teardown analysis or monitor the portfolio performance of competitors and customers.

Lead Generation

Lead Generation

Build automated flows that populate new leads based on your top-performing client profiles. Prioritize existing leads and customers based on digital behaviours, technologies, size and relevance to your company.

In our customer’s words

"Similarweb is a very powerful and crucial tool that gives us a better understanding of whom we need to talk to. We make use of this Similarweb API to quickly analyze tens of thousands of sites."

Arne Assmann

Director of Research and Analyst, Statista
"Similarweb is a key part of Naspers' dealmaking. There is no single investment completed today without Similarweb insights. we rely on Similarweb to identify emerging players around the world and to benchmark them as a part of our due diligence process. Similarweb also enhances the performance of our portfolio clients with valuable market insights. Similarweb is our go-to solution when answering the most critical digital questions."

Patrick Beatty

Sr. Director, Strategic Product Analytics, Naspers