Review our pricing plans

Join 10,000+ customers now. 7-day free trial.

For individuals & startups

Starter

For entrepreneurs exploring website traffic analysis and competitive research.

$125

per month

Billed yearly, or $149 month-to-month

1 user
Includes:
  • 100 websites results per report
  • 1,000 keyword results per report
  • 3 months of historical data
  • Worldwide geo view (can not filter by specific country)
  • Website performance
  • Keyword analysis
Services:
  • Access to Similarweb Academy
  • Email and chat support
  • Professional

    For professionals building a marketing strategy and mapping their competitive landscape.

    $333

    per month

    Billed yearly, or $399 month-to-month

    1 user
    All the features in Starter +
    • 500 websites results per report
    • 5,000 keyword results per report
    • 6 months of historical data
    • Worldwide geo view (can not filter by specific country)
    Services:
  • Access to Similarweb Academy
  • Email and chat support
  • For businesses & enterprises

    Most popular

    Team

    For marketing teams with a multi-channel strategy boosting their online presence.

    Starting at

    $15,000

    per year
    5 users
    All the features in Professional +
    • 10,000 websites results per report
    • 50,000 keyword results per report
    • 15 months of historical data
    • Worldwide or a local country filter (add-ons available)
    • 10 custom industries
    • 3 custom website segments
    • Folder/subdomain analysis
    • API access
    Services:
  • Access to Similarweb Academy
  • Priority email and chat support
  • Full service onboarding
  • Dedicated account manager
  • Enterprise

    For mature organizations unlocking data at scale to drive business growth and digital excellence.

    Custom

    10 users
    All the features in Team +
    • Unlimited websites per report
    • 150,000 keyword results per report
    • 37 months of historical data
    • Worldwide and a local country filter (add-ons available)
    • 50 custom industries
    • 50 custom website segments
    • Unlimited viewers
    • Faster API
    • Conversion analysis
    • Top 10,000 pages per website
    • More security (SSO, log files, etc)
    Services:
  • Access to Similarweb Academy
  • Priority email and chat support
  • Full service onboarding
  • Dedicated account manager
  • Custom insights and reporting
  • Data extraction support
  • Professional

    Team

    Enterprise

     

    Benchmark and track the competition

     
     
     
     
    Website Analyze key insights such as total visits, unique visits, monthly visits, pages per visit, avg visit duration, bounce rate, and more! Identify trends over time with a year-over-year analysis, and see key insights like growth rate and rank. Explore traffic sources with channel-by-channel insights.
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    Keyword Discover your keyword competitors and see who is leading in keyword search traffic by product category, type, and even characteristic. Use these insights to build targeted keyword lists.
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    App Filter between IOS and Android and track app usage data including: Audience and ranking metrics, DAU, MAU, # of downloads, unique installs, and more.
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    Industry Get a broader view by analyzing a dataset from our industry/sub-industry catalog.
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    Company Group together all the websites or domains a company owns to view their aggregated digital reach and performance. Make multiple company groupings to compare their digital performance on the company level.
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    Custom industry Can't find the industry you're looking for? Create your own custom industry to benchmark against the right sites.
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    Website segment Analyze specific pages or groups of pages within a website in order to analyze a brand, category, product line, topic, or conversion goal.
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    Automatic competitive trackers Monitor the digital performance of up to 25 websites at a time per tracker, and uncover shifts in their performance metrics with ready-to-use insights and automated alerts.
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    Top websites (category leaders) Pick an industry and get a list of domains ranked based on Similarweb’s algorithm. The algorithm is based on unique visitors and pageviews for the site.
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    Analyze website structure

     
     
     
     
    Popular pages Pick a website and discover the most visited pages and best performing content for that specific domain.
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    Folders Determine which sections of a website are increasing or decreasing in traffic-over-time to understand the macro trends of specific content folders.
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    Subdomains Discover the breakdown of traffic share for a main domain and its related subdomains or analyze the structure of a site and pinpoint the specific domain that is relevant to your needs.
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    Website technologies Discover the technologies, web plugins, and other integrations that have been installed and/or removed from a website. Use this to see who is working with your competitor's technology, or find what technologies your competitors are using.
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    Optimize search strategy

     
     
     
     
    Paid keywords Analyze a site's paid search campaigns, how much traffic they drive, and what paid channels they are pushing. See the % of paid search traffic out of all search traffic and review the top search and product ads used in their paid search campaigns. Identify messaging, copy, snippets, images, and more.
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    Organic keywords See the top pages driving organic traffic to a website. Examine their traffic share and trends, the number of keywords driving traffic to a page, and the top keyword driving traffic to a page.
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    Branded & non-branded keywords Filter between branded and non-branded keywords.
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    Keyword phrases Estimate the amount of traffic from different keywords combinations, discover long-tail keywords your competitors rank for, and see how keyword phrases perform over time.
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    Search engine ranking Discover the ranking of any site across all the keywords it is ranking for in the top 3 positions, top 10, top 20, and so on. See position changes over time, and drill down into specific keywords for deeper analysis.
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    Paid landing pages Pick a website and see which landing pages receive the most paid traffic. Find the best-performing search ads and paid keywords driving traffic to each landing page as well as the estimated PPC spend per landing page campaign.
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    Understand audience behavior

     
     
     
     
    Traffic & engagement Measure and compare digital traffic volume, traffic share, and distribution to understand how well a brand is performing according to its visitor reach and engagement.
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    Geography See what percentage of a site’s traffic is coming from different countries.
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    Demographics Understand website demographic data, such as gender, age, geographic location, and traffic type (desktop or mobile).
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    Audience interests Discover what your audience is interested in by seeing the other sites they visit.
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    Search interests View what people are searching for across the web. Analyze the total search traffic for any keyword or keyword list and analyze the distribution of traffic across domains.
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    Overlap across sites Identify what percentage of your visitors also visit your competitor's site.
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    Audience loyalty Find the percentage of visitors who exclusively visit your site versus those who visit one or more competitor sites in one session. A higher percentage of exclusive visitors indicates greater audience loyalty.
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    On-site search data See the top keywords people are using when searching within the site you’re analyzing. You can filter by length of phrase and tag specific terms to include or exclude.
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    New vs returning visitors Analyze the % of new users (uniques who haven't visited the site for at least three months) vs. the % of returning users (uniques who did visit the website within three months). *Currently available with Desktop data and up to 12 months of historical data.
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    Deconstruct the audience journey

     
     
     
     
    Channel origin Discover the traffic breakdown by channel and see metrics and insights for each marketing channel.
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    Incoming traffic Find the complete list of websites referring traffic to you and your competitors then get granular with traffic source, volume, quality, and trends.
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    Outgoing traffic Evaluate the referral traffic sent from a specific website to other domains via referral links.
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    Conversion analysis Understand a site's conversion efficiency, benchmark conversion data against your competitors or industry average, and drill into marketing channel conversion data.
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    Shape your advertising strategy

     
     
     
     
    Outgoing display traffic Identify when and where websites have placed ads and how those ads are performing.
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    Audience engagement See and compare audience behavior from any site, including total visits, unique visits, time spent on site, pages per visit, and bounce rate, in one convenient view.
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    Active advertisers See where advertisers are actively running campaigns and identify which sites have the highest percentage of outgoing display traffic.
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    PPC spend Get estimates of a site's spend on PPC search terms.
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    Affiliate traffic Find: Search for new affiliate partners by target keyword, industry, or by tracking your competitors. Research: Reveal an affiliate’s reach, traffic, and audience engagement.
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    Display and video creatives A catalog of your competitor's display ads across all of their campaigns.
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    Admin and sharing

     
     
     
     
    Users The number of user licenses per package.
    1
    1
    5*
    10*
    Dashboards Choose from a list of pre-built templates or create a fully customized dashboard to centralize the data and metrics that are most relevant to you. You can share dashboards with your team, or subscribe to receive email digests.
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    Enhanced sharing capabilities Gives you the ability to control who you share assets with. Choose between sharing with your whole company or with specific users.
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    Viewers Viewer accounts can see but not interact with dashboards you share with them.
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    Data extraction

     
     
     
     
    PDF downloads Unlimited PDF downloads.
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    Monthly data credits These credits refill every month and are shared between Excel downloads and API usage (if available in your package).
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    5,000
    50,000
    Excel downloads Use your credits to download Excels every month.
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    API access
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    Rapid API
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    15 RPS

    Keep your data secure

     
     
     
     
    Single sign-on (SSO)
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    Two-factor authentication
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    Services

     
     
     
     
    Similarweb Academy - Self-service onboarding and product help
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    Knowledge Center access
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    Email and in-app chat support
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    Prioritized product support Our team typically responds within 1 business day.
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    Full service onboarding Get personalized training to quickly extract value from the platform. Including platform orientation tailored to your use case, admin setup, self-learning modules, live training webinars, and an onboarding summary to empower your team and maximize insights. Available in the first 90 days.
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    Dedicated team proactively managing your account and sending you insights.
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    Our Add-ons

    addon card item img app

    App Intelligence

    Make mobile apps a pillar of your digital growth strategy with actionable app performance insights

    Add-on to Team package
    • Analyze daily app performance
    • Keep track of app rankings
    • Uncover growth opportunities worldwide
    Also includes
    • Daily and weekly user engagement
    • Country-level Store Downloads
    • Retention and usage analysis
    • Audience demographics and interests
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    Search Intelligence

    Power your SEO and PPC teams with two powerful daily trackers to protect business-critical keywords

    Included in Team package
    • Two tools: Rank Tracker and Brand Protection
    • Track daily organic search rankings
    • Alerts for competitor bids on branded terms
    Also includes
    • Share of search tracking
    • Brand protection for PPC
    • Full-depth SERP analysis
    • Track specific locations - down to zip codes
    addon card item img market_research

    Market Intelligence

    Your single source of truth for market, consumer and business performance insights

    Included in Enterprise package
    • Keep track of market changes
    • Contextualize your business performance
    • Monitor changing consumer needs
    Also includes
    • Digital market share tracking
    • Market size and segmentation
    • Market difficulty evaluation
    • Consumer search trends monitoring
    Our other solutions
    Sales Intelligence

    Sales Intelligence

    Crush your quota by finding ideal ecommerce & advertiser prospects, with the insights you need.

    Shopper Intelligence

    Shopper Intelligence

    Grow your sales on the biggest marketplaces, by uncovering what and how people buy.

    Investor Intelligence

    Stock Intelligence

    Make smarter investment decisions using the most insightful digital alternative data.

    Adopting Similarweb resulted in 642% ROI over 3 years

    Read how in this study by Forrester Consulting

    banner image
    Here’s what our customers are saying on G2:

    A comprehensive market intelligence tool

    Valuable Insights that helped me with the day to day work

    It’s hard to imagine search insights without using Similarweb

    The undiscovered way to keep an eye on your competitors

    Best tool available on the market for website analytics

    One of the best software for digital marketing

    G2 Leader Summer 2023
    G2 Leader Enterprise Summer 2023
    G2 Leader Mid-Market Summer 2023
    G2 Leader Small Business Summer 2023
    G2 Top 100 Global Software Companies Best Software Awards 2023
    G2 Top 50 Marketing Products Best Software Awards 2023
    G2 Top 100 Software Products Best Software Awards 2023

    FAQ

    • You can cancel your subscription at any time on the subscription information page within the Similarweb platform.
      Once you cancel your subscription, you will still retain access to the platform until the end of your subscription period. It will then automatically complete the cancellation when your subscription period ends.

    • Each solution focuses on a different business need.
      Digital Intelligence: Our main offering - contextualizes your business with market analysis, benchmarking, and audience analysis as well as offering tools in keyword research and performance marketing intelligence.
      Sales Intelligence lets you find and engage with ecommerce merchants, publishers or advertisers.
      Stock Intelligence lets you monitor the performance of any private or public company with a digital presence.
      Shopper Intelligence lets you analyze online consumer buying and browsing behavior.

    • Contact our sales team to build a custom package or start a free trial and upgrade to either the starter or professional package from there.

    • If you have questions about your unique needs, feel free to get in-touch for a demo or free trial! Similarweb is designed to be a one-stop shop for all your digital marketing and research needs, and offers a comprehensive set of tools to meet a wide variety of needs and use cases. Let’s talk about yours.

    • The free data we share on Similarweb.com is a very high-level taste of what we offer. It showcases a limited number of features, and does not allow for further drill down into any specific time frame, country, device etc. Our paid packages give you access to our powerful platform that quickly surfaces actionable insights that will grow your traffic and keep you ahead of competitors.

    • Great question! You can learn more about our data here.

    • Yes! To switch between trials, contact support and they'll be happy to help.

    Boost your traffic and win more customers with Similarweb

    Similarweb offers flexible packages for each of our premium solutions. Our team can get you started with the perfect solution for your needs.