Prime Day is not only an important event for the world’s top brands but also increasingly an important event for publishers to cover.
Similarweb’s Lead Publishers & Media Industry Consultant, Ariane Turley, has put together expert commentary and analysis on the Prime Event from the top digital publishers’ perspective. The detailed coverage includes a deep dive into Coupon & rebate sites, national publications, such as Yahoo!, The New York Times, and Buzzfeed.
- The top 100 referrers to Amazon account for 69% of total referral traffic (vs. 65% in 2019), indicating a shrinking longtail
- Tech publications continue to drive the most referral traffic to Amazon during Prime Day
- Yahoo! is the top publisher driving traffic to Amazon during Prime Day for the second year in a row
- Although the New York Times is the second largest traffic driver to Amazon, it gets less overall traffic on Prime Day-related pages than CNN and CNET
Download the full report for more details on how to capitalize on traffic-heavy events such as Prime Day.
Here’s a sneak peek at what you’ll find:
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