Report | Media

Prime Day 2020: Digital Trends for Publishers

A look at the news and media sites that benefited the most out of Amazon's shopping event

Prime Day is not only an important event for the world’s top brands but also increasingly an important event for publishers to cover.

Similarweb’s Lead Publishers & Media Industry Consultant, Ariane Turley, has put together expert commentary and analysis on the Prime Event from the top digital publishers’ perspective. The detailed coverage includes a deep dive into Coupon & rebate sites, national publications, such as Yahoo!, The New York Times, and Buzzfeed.

Key takeaways:

  • The top 100 referrers to Amazon account for 69% of total referral traffic (vs. 65% in 2019), indicating a shrinking longtail
  • Tech publications continue to drive the most referral traffic to Amazon during Prime Day
  • Yahoo! is the top publisher driving traffic to Amazon during Prime Day for the second year in a row
  • Although the New York Times is the second largest traffic driver to Amazon, it gets less overall traffic on Prime Day-related pages than CNN and CNET


Download the full report for more details on how to capitalize on traffic-heavy events such as Prime Day.

Here’s a sneak peek at what you’ll find:

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About the Author

Ariane Turley
Lead Publishers & Media Industry Consultant Similarweb

Ariane is the Lead Publishers & Media Industry Consultant at Similarweb. Before joining Similarweb, Ariane led a team of advisors at Gartner L2 to translate data and analysis into actionable digital insights for clients across the CPG, beauty, and luxury industries.