Prime Day is not only an important event for the world’s top brands but also increasingly an important event for publishers to cover.
Similarweb’s Lead Publishers & Media Industry Consultant, Ariane Turley, has put together expert commentary and analysis on the Prime Event from the top digital publishers’ perspective. The detailed coverage includes a deep dive into Coupon & rebate sites, national publications, such as Yahoo!, The New York Times, and Buzzfeed.
Key takeaways:
- The top 100 referrers to Amazon account for 69% of total referral traffic (vs. 65% in 2019), indicating a shrinking longtail
- Tech publications continue to drive the most referral traffic to Amazon during Prime Day
- Yahoo! is the top publisher driving traffic to Amazon during Prime Day for the second year in a row
- Although the New York Times is the second largest traffic driver to Amazon, it gets less overall traffic on Prime Day-related pages than CNN and CNET
Download the full report for more details on how to capitalize on traffic-heavy events such as Prime Day.
Here’s a sneak peek at what you’ll find:
Take your market research to the next level
To gain access to all five of our reports, simply fill in your details. To learn more about how Similarweb can help you prepare for a successful holiday season by providing 360-degree visibility into website and conversion data, set up a live demo today.
