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Whitepaper

Election Postmortem: Media Winners of the Presidential Campaign

A recap of America's top news sites' coverage of the 2020 United States presidential election

Looking back at the election campaign, it has grown increasingly clear that audiences (and news sites) are divided into two separate camps. The elections – by far the most widely covered event in America in 2020 – sheds valuable insight on the differences between the media coverage of right-leaning, centric, and left-leaning news and media sites.

Our latest insights report summarizes those differences across five major subject areas:

  • Who grew the most overall
  • How right-leaning sites fared the election
  • Who’s winning the battle for mainstream audiences
  • What we can expect for news and media sites in a post-Trump era

 

The report uses Similarweb’s Research Intelligence for Publishers to perform postmortem analysis of the U.S. News and Media industry, focusing specifically on five of the top nationwide digital publishers – the New York Times, the Washington Post, Fox News, CNN, and USA Today. It offers several valuable lessons that can be leveraged to accelerate digital growth during major news events, such as elections, big sporting events, public holidays, and more.

Fill in your details to download the report. Here’s a sneak peek into a few of the findings and trends in our report:

About the Author

Ariane Turley
Lead Publishers & Media Industry Consultant Similarweb

Ariane is the Lead Publishers & Media Industry Consultant at Similarweb. Before joining Similarweb, Ariane led a team of advisors at Gartner L2 to translate data and analysis into actionable digital insights for clients across the CPG, beauty, and luxury industries.