Marketing Benchmark Report 2024

Get all the insights you need for smarter marketing, smarter spending, and a more powerful 2024 strategy

Similarweb + HypeAuditor Insights

Market smarter in 2024 and beyond, with the power of data

Joining forces with HypeAuditor, we bring you an exclusive look into the multi-channel performance of big industry categories, uncovering the most important trends, marketing channels and best practices you need to drive your 2024 strategy.

Inside the report we reveal key industry benchmarks across:

7
industries

Fashion, luxury, electronics, and more

7K
websites

Industry leaders and up-and-coming players

8
channels

From organic and paid to influencer marketing

Here’s a sneak peek at the stats that will drive your 2024 marketing strategy:

Desktop traffic is down an average of 1.9% year-on-year (YoY) for all industries
Paid marketing saw a YoY increase, contributing to an average of 11.3% of total traffic
Influencer marketing is on the rise, with brand mentions growing 7% YoY

Take a look inside:

* By downloading the report, you agree that your information will be shared, and you may receive emails from Similarweb’s partner, HypeAuditor.

The data providers:

Similarweb is a digital Intelligence platform that empowers brands and retailers to grow their digital market share by aggregating insights from real-user online behavior sourced from direct measurement, contributory networks, metered panels, data partnerships, and public data extraction.
HypeAuditor is an influencer marketing platform with a simple mission: to make influencer marketing effective, transparent, and pain-free with accurate data that aids both brands and content creators alike. HypeAuditor offers a variety of tools and features that can help solve acute challenges or serve as an all-in-one suite to simplify your influencer marketing strategy.