Amazon has solidified itself as the go-to destination for ecommerce.
With success in July, the marketplace giant recently held its second Prime Day event of 2022, dubbed Amazon’s Early Access Sale. And the results may surprise you.
Most notably, compared to Prime Day #1, average order value and cart size across all categories decreased by 6% and 7% respectively.
With fewer shoppers taking advantage of Amazon’s Early Access Sale, we expect holiday purchases to follow a similar pattern – which means you’ll need data to drive your strategy.
Get the full report for a sneak peek of what consumer spending will look like over the holidays, which products they’ll likely buy, and the brands that will be your biggest threat.