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Amazon Sports Nutrition

Shape up your Amazon sales strategy

Sports Nutrition, a subcategory of Amazon’s Health & Household, reached peak performance in August 2021 with 10 million in unit sales as consumers got back into shape.

Learn which brands are winning and how in our latest industry report. 

Here are some key highlights:

  • Sports Nutrition has among the highest customer loyalty rates on amazon.com, with 34% of unit sales coming from Subscribe & Save, Amazon’s subscription program.
  • Optimum Nutrition was the fastest-growing and largest brand of summer 2021 increasing unit sales by 37% period-over-period (PoP).
  • To boost sales, Sports Nutrition brands should consider product bundling opportunities, particularly related to protein products.

Shape up with more insights by downloading the full report

Lucas Pettinato
Retail & CPG Industry Manager Similarweb

Lucas is an Industry Consultant at Similarweb focused on retail and CPG, particularly health and household goods and athletic wear categories. His work has been featured in Footwear News and various Esports journals. Prior to Similarweb, Lucas started his career at Nielsen where he discovered his passion for client service and leveraging his analytical mindset to solve business problems.