Isaac Newton once remarked that he had been able to see further by, “standing on the shoulders of giants.” This compilation of success stories of some digital marketing giants should enable everyone to see a little further.

With case studies from the worlds of Retail, Travel and Finance, each chapter includes insights to help establish and implement digital marketing best practices.

This whitepaper contains the following chapters:

  • The Power of Yeezy – How adidas Leverages Celebrity
  • Create Your Own Holiday – Southwest Airlines Annual Sales
  • Going Global – The Rise and Rise of AliExpress
  • The Strategy Less Traveled – NerdWallet Has the Answers


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