Competitor Benchmarking: All-in-One Playbook for Digital Researchers (Australian Market)

Are you doing better or worse than your competitors? Do you have the right tools to track your success? Benchmarking will give you the answers. Get the most up-to-date benchmarks for the Australian Market in our playbook.

Competitive benchmarking lets you identify areas of growth, understand your market strengths, and measure yourself against direct competitors

In this playbook, we’ll show you how to leverage competitor benchmarking efficiently by presenting the most important KPIs you need to grow your business. We cover five Australian industries in-depth: publishers and media, online gaming, retail and eCommerce, digital job classifieds, and financial services. 

Read the playbook to understand how to:

  • Identify the key metrics to measure business success online
  • Decide on the important strategic questions to define your digital strategy
  • Utilise the most important metrics to track your competitors
  • Updated benchmarks! 

Here’s a short preview of what you’ll find inside: