While there can be little doubt that the arrival on the world stage of POTUS #45 has had an impact on the markets, there is considerable debate on whether that impact has been positive or not.
Innovation in Fintech continues to drive competition between Finance brands as they strive to offer the best possible service to an increasingly discerning customer base. As smartphone penetration trends towards saturation, users are looking for mobile-first solutions to all their needs including Banking, Insurance and more.
This whitepaper looks at the digital performance of a number of key Finance brands across several sub-categories: Banking, Insurance, Financial News and Price Comparison.
In this report you will find:
- Top sites in each category
- Traffic Sources
- Traffic breakdown by month
- Android app engagement
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