Demand for home decor has been climbing sky-high. For exclusive insights to help take advantage of this unique time to boost business, Similarweb’s eCommerce consultant dug into the most up-to-date data on the industry’s biggest players: Wayfair, Overstock, Ikea, and Amazon. Here’s a preview of the full report:
- Wayfair.com wins the most monthly web visits (119.7M) among key furniture retailers, followed by overstock.com
- Overstock.com owns the highest conversion rate (3.1%), converting 11.8x more desktop visits than ikea.com
- Consumers are browsing for longer with product views rising +103% more than the avg. across Amazon categories
- Conversion rates have declined, showing that consumers are cross-shopping more before they buy
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