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Furniture Retailer Comparison

Wayfair vs. Overstock vs. Ikea vs. Amazon – who's winning?

Demand for home decor has been climbing sky-high. For exclusive insights to help take advantage of this unique time to boost business, Similarweb’s eCommerce consultant dug into the most up-to-date data on the industry’s biggest players: Wayfair, Overstock, Ikea, and Amazon. Here’s a preview of the full report: 

  • Wayfair.com wins the most monthly web visits (119.7M) among key furniture retailers, followed by overstock.com
  • Overstock.com owns the highest conversion rate (3.1%), converting 11.8x more desktop visits than ikea.com
  • Consumers are browsing for longer with product views rising +103% more than the avg. across Amazon categories
  • Conversion rates have declined, showing that consumers are cross-shopping more before they buy

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Brandon Newquist
Industry Manager Similarweb

Brandon Newquist is an Industry Consultant at Similarweb working with Retail and CPG brands to expand their eCommerce footprint. Previously, Brandon managed digital campaign measurement at Kantar for Retail and CPG brands to help them optimize their targeting and creative marketing strategies.