Insights Report | Retail | CPG

The Travel Industry: A Year Of Lockdowns

2020’s impact on travel and predictions for a post-pandemic world

This report discusses major changes in the global digital travel space over the past year, how we predict these changes will play out in the long term, and what travel brands can do to strategically take advantage of them. 

Topics covered include:

  • Land travel vs. air travel vs. lodging: which area of travel is leading recovery and how will other areas pick up?
  • Strategy shift in the lodging sector: what pre-pandemic marketing strategy is no longer impactful for the lodging sector? (We’ll also reveal the only major lodging site to maintain bookings and increase unique bookings this year)
  • Mobile vs. desktop booking –  a historic shift: what’s driving the market?
  • Lockdowns vs. pandemic fears: what’s holding back regional recovery across the globe?
  • New pandemic vacation hotspots: which destinations will (continue to) experience growth, while others suffer?


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About the Author

Alisha Kapur
Alisha Kapur
Lead Travel & Beauty Industry Consultant Similarweb

Alisha Kapur is an Industry Consultant at Similarweb focused on travel and select categories in retail and CPG. She works with clients on a global level to build efficient marketing plans, explore partnership opportunities, and optimize all steps of the consumer journey.