As winter winds blew in Hong Kong and Taiwan, consumer demand for ecommerce websites picked up momentum. However, like the frosty air, rising inflation chilled revenue for most industries.
Our Consumer & Market Insights team analyzed the industry’s holiday trends and identified the following highlights:
- Investing in referral, paid search, and display ads traffic resulted in big wins for momoshop.com.tw, which utilized seasonal keyword searches to attract both new and returning users.
- Seasonal keyword spikes for Jewelry & Apparel and Video Game Consoles & Accessories highlighted how consumer demand drives traffic to ecommerce websites.
- Hong Kong saw an eclectic set of sectors grow in excess of 10% year-over-year (YoY), such as Beauty & Cosmetics (+34%), Pet Food & Supplies (+14%), and Video Game Consoles & Accessories (+10%).
- In contrast, Taiwan saw many ecommerce sectors diminish in size YoY, signaling cost-conscious spending in light of inflation.
Ready to heat up your ecommerce store revenue despite chilling inflation? Settle into new retail spaces by downloading our full report now.
