A recent report graded user experience of a range of mobile websites based on ease of use, speed, credibility, aesthetics, and delight. The study suggested that while delight was hardest to achieve, it played an key role in helping a site exceed the expectations of its visitors.

The State of Mobile Web looks at the Retail, Travel and Finance verticals in the UK, France and Germany and examines the success sites had in delighting their audience and building engagement through 2017.

This whitepaper contains the following chapters:


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