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Insights Report

The State of Amazon’s Beauty & Personal Care Category

Uncover Consumer behavior and industry trends for Beauty & Personal products on Amazon

This report covers Amazon Beauty & Personal care, a category which saw tremendous search growth (+159% YoY) in 2020 as consumers turn to Amazon for their favorite skin care, makeup and hair care products. 

In this report, we explore:

  • Which subcategories are the largest revenue drivers, and, which quarters account for the largest percentage of yearly revenue?
  • Which keywords are driving search clicks and which brands are winning?
  • How did the Coronavirus pandemic influence product views and sales – which products became more (and less) popular? Which were influenced by uneven supply and demand?

To gain access to the full report, simply fill in your details.

About the Author

Ariane Turley
Lead Beauty & Personal Care Consultant Similarweb

Ariane Turley is Lead Beauty & Personal Care Consultant at Similarweb. Prior to joining Similarweb, Ariane led a team of advisors at Gartner L2 to translate data and analysis into actionable digital insights for clients across CPG, beauty, and the luxury industry.