This Similarweb report gives marketers at U.S. banks, financial service industry professionals, and ad agencies valuable online engagement metrics about how customers spend their time on their competitors’ bank websites.

Banking industry executives, digital marketers, and product managers will come away with actionable insights to make informed decisions to enhance their mobile app activity, as well as mobile web and desktop website traffic.

U.S. banks daily mobile app and website activity


  • How mortgage rates can affect bank website traffic
  • What are the busiest days of the week for customers
  • Why mobile traffic is growing when desktop is sinking
  • When daily activity peaks for mobile bank apps
  • Much, much more