Similarweb's Real-Time 2023 Amazon Prime Day Coverage

Expert commentary and exclusive analysis on Amazon's two-day shopping event.

2023 Amazon Prime Day Performance

How has the ecommerce giant tackled decreased spending in light of inflation? Even with an overall cutback on consumer spending, revenue from this year’s Prime Day increased by 8% year-over-year, reaching $12.96 billion.

Our industry experts break down Prime Day 2023, including new shopper behaviors, search trends, and popular products across key categories.

Download the full bundle or select a report below for a category-specific deep dive.

Performance Overview Infographic

Get a sneak peek at some of the macro trends our insights experts discovered this year in the infographic below. Download the full report to learn how to put those insights into action.