The #1 Consumer Analytics Tool To Understand Shopper Intent
Analyze shopper behavior, trends, and conversion patterns across Amazon and top retailers in one easy-to-use consumer analytics platform.
Trusted by the world's leading brands
Solving the toughest consumer research challenges
Blind spots in shopper behavior
See how shoppers browse, compare, and buy across categories and brands. Understand the “why” behind purchases to improve targeting and conversion.
Tracking consumer shifts
Spot emerging trends and category threats early with weekly SKU-level insights. Anticipate market changes and uncover new growth opportunities.
Measuring loyalty and retention
Understand what keeps shoppers coming back. Track repeat purchases, subscription behavior, and retention signals to refine your loyalty strategy.
Benchmarking across retailers
See performance across Amazon, Walmart, and 650+ retailers, all in one view. Identify whitespace and compare your brand with apples-to-apples insights.
Everything you need in one consumer analytics platform
Shopper Behavior Analysis
Understand how shoppers browse and buy
Discover cross-shopping habits, basket composition, and brand switching behaviors to optimize targeting and conversion.
Consumer Demand Analysis
Track real-time shifts in preferences
See how consumer demand evolves week by week, helping you anticipate market changes and uncover hidden growth opportunities.
Loyalty & Retention
Improve the loyalty loop
Measure shopper retention, repeat purchase rates, and subscription behavior. Understand days since last purchase and loyalty tiers (one-timers, loyalists, fanatics) to refine your retention strategy.
Purchase Frequency Insights
Understand what drives repeat purchases
See how often shoppers return and how buying behavior evolves over time. Track one-timers, loyalists, and fanatics to understand their impact on customers, transactions, and revenue - and benchmark loyalty mix against competitors in your category.
Audience Insights & Basket Analysis
See who your customers shop with
Analyze brand basket mix to understand product affinities and co-purchase behaviors. Identify partnership or bundling opportunities to increase share of wallet.
Built for teams shaping strategy
Consumer insights teams
Understand how shoppers behave and why
Consumer insights teams
Analyze browsing, purchase and cross-shopping behavior
- Uncover the why behind category and brand choices
- Track shifts in demand and emerging consumer trends
- Turn behavioral data into actionable insights
Digital brand managers
Refine strategy based on real shopper behavior
Digital brand managers
- Understand how consumers discover and choose your brand
- Identify who your customers shop with and switch to
- Track brand loyalty and repeat purchase patterns
- Adjust positioning based on evolving consumer preferences
Marketing strategy teams
Improve targeting and campaign effectiveness
Marketing strategy teams
- Build audiences based on real shopping behavior
- Identify high-value and at-risk customer segments
- Align messaging with how consumers browse and buy
- Optimize campaigns using behavioral insights
Customer and retention teams
Strengthen loyalty and lifetime value
Customer and retention teams
- Track repeat purchases and retention trends over time
- Understand what drives loyalty across customer segments
- Identify churn risks and re-engagement opportunities
- Optimize strategies to increase customer lifetime value
Unmatched Amazon coverage
Retail Intelligence gives you a complete view of your market:
- Deep marketplace taxonomy: Navigate 4–5 category levels on Amazon for more accurate analysis by subcategory, product niche, or long-tail segments.
- Real behavioral signals: Base your strategy on actual shopper activity, including clicks, conversions, and cross-shopping, not modeled projections.
- Weekly SKU-level granularity: Monitor changes in sales, traffic, rank, and pricing at the product level to react fast and stay competitive.
- Cross-retail visibility: Benchmark your performance across Amazon and other major retailers to optimize your own strategy.
- No setup required: Get immediate value with plug-and-play access - no integrations, feeds, or onboarding delays.
More Retail Intelligence use cases and features
Ecommerce Analytics
See what drives ecommerce performance with real-time insights into shopper behavior, sales trends, and traffic for any competitor.
Amazon Sales Performance
Track sales performance, pricing and trends on Amazon to see how products perform over time.
Category Management
Identify winning brands, fast-growing products and improve assortment and pricing strategies by tracking category performance
Cross-Retail Analytics
Gain visibility into retailer performance, traffic trends and shopper behavior to guide smarter retail and partnership decisions.
Marketplace Optimization
Identify demand trends, competitive gaps and opportunities to increase visibility and sales across online marketplaces.
On-site Search Optimization
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Amazon Store Optimization
Improve Amazon store performance by understanding shopper journeys, content effectiveness and traffic-driving opportunities.
Amazon Keyword Research Agent
Discover impactful Amazon keywords using AI-driven insights to prioritize optimization and spot any missed keyword opportunities.
Consumer Demand Analytics
Track shifts in consumer demand to forecast trends, evaluate product potential and identify emerging opportunities early.
Shopper Behavior
Analyze how shoppers discover, research and purchase products to optimize experiences across the entire buying journey.
Related Resources
“Similarweb's Retail Intelligence acts as our lighthouse. It gives us the clarity to see category shifts across brands, on-site search consumer behavior, and competitor dynamics - all in one view.”
Ben Kaminski
Co-Founder & Chairman | Essor
"With the help of Similarweb Retail Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior eCommerce Manager
"What's unique about Similarweb Retail Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, eCommerce & Marketplaces
FAQs
A consumer analytics platform collects and analyzes shopper behavior, demand, and loyalty data across marketplaces like Amazon and Walmart. Similarweb’s solution provides real-time consumer insights at the product, brand, and category level, helping teams make data-driven consumer insights decisions.
You can access consumer intelligence data such as cross-shopping behavior, basket mix, brand loyalty, retention rates, traffic sources, and SKU-level demand. This allows you to run consumer insight analysis without relying on panels or surveys.
Unlike many online consumer research platforms, Similarweb provides real-time consumer data with weekly SKU-level granularity. You get visibility into both 1P and 3P sellers, cross-retail coverage across 650+ retailers, and actionable competitive benchmarks - all with no setup required.
Ecommerce teams, category managers, CPG brands, retailers, agencies, and consultancies use consumer analytics to analyze consumer insights, monitor competitors, optimize assortment, and refine media strategies. It’s built for any team needing digital consumer intelligence to grow share.
Yes. With consumer trend analysis and loyalty tracking, you can see how often customers return, how long it’s been since their last purchase, and which competing brands they also buy. These actionable consumer insights help you improve retention and build stronger loyalty loops.
