SimilarWeb Digital Insights
Data Driven Answers to Your Most Strategic Questions
Conversion Insights
Analyze conversion metrics across retail, travel, insurance, banking sites and more. Track the performance and funnel across entire sites or brands/categories within sites
- Benchmark conversion trends and identify the forces that influence them
- Optimize conversion funnels by identifying underperforming steps
- Spot the highest-performing channels across the competition
- Boost ROI by investing in the keywords and referrals with the highest conversion rates
- Discover how consumers search for products within retailer sites
Brand Market Landscape
Take back control over sales with 360 degree visibility across all retailers
- Access the complete list of retailers distributing consumer goods products globally
- Rely on consistent, unbiased brand visibility reporting across global retailer sites
- Understand brand market share and identify where brands are gaining/losing traction
- Increase market share by identifying non-competitive playing fields
- Manage retailers through data-based marketing decisions
Audience Behavior
Access the online behavior of your target audience in order to attract, convert, and retain customers
- Benchmark user loyalty across competitors and spot retention issues
- Quantify how many sales are leaking to competitor sites
- Dissect the consumer buying process from evaluation stage to purchase stage
- Determine who your true competitors are and then focus on outperforming them
Sales Empowerment
Build targeted lead lists for sales, biz dev, and partnerships teams based on any parameter
- Find the largest websites in any country that receive traffic from AdSense
- Discover sites getting visits from specific keywords and have at least 100,000 visits from a particular country
- Filter potential partners according to recent changes in traffic, location, and more
- Find only relevant leads to ensure positive ROI
SimilarWeb enables us to uncover our competitors’ online strategy, benchmark ourselves, and grow our digital market share. From unparalleled on-site search, to accurate conversion metrics, SimilarWeb’s new insights into consumer intent take us way beyond our current bandwidth and scope. Simply put, SimilarWeb Digital Insights is a game changer.
Nicolette Harper, Worldwide Director of Digital Retail Marketing, Microsoft
SimilarWeb’s data has helped Reckitt Benckiser to identify relevant eCommerce sites that enable us to prioritize where to target and focus, by providing category and brand level performances.
Jack Sunghan Lee, Global Director eCommerce, Reckitt Benckiser
SimilarWeb plays a pivotal role in growing our business. SimilarWeb Digital Insights provide invaluable insight into our competitors’ purchase funnels which helps us determine which strategies to prioritize. We then use these insights to build the agenda for growing our traffic share which feeds down to our marketing and product teams. SimilarWeb is a must have for any online business.
Adam Lasky, Director of Marketing, TeePublic
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