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Gen3 Uses Similarweb Insights to Increase Its Clients' Market Share

Leveraging Similarweb, Gen3 gains crucial insights into the digital performance of both clients and publishers, enabling them to optimize their affiliate marketing strategies and increase market share.

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About Gen3

Gen3 is a US performance marketing agency that manages a portfolio of clients across a wide variety of industries. They enhance clients' affiliate, social, and paid campaign strategies.

"Similarweb’s platform helped Gen3 realize a 70-100% increase in traffic share with 5 major publishers, enabling us to reach more of our clients’ target market."

Megan Neri

Senior Affiliate Manager at Gen3

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The Challenge

Gaining insights into publishers’ traffic analytics

Lacking a comprehensive grasp of present traffic trends, the Gen3 team found it difficult to accurately gauge the influence of external factors like Google algorithm updates on clients' affiliate strategies. This hindered their ability to provide the optimal partnerships for the clients.

With Similarweb’s acquisition research, you can found thousands of referral sites drive traffic to competitors.

The Solution

Traffic and audience analysis to spot affiliates

Using Similarweb Digital Data the Gen3 team has a comprehensive view of website traffic, sources, referral sites, demographics, and engagement metrics for every industry. They can now identify partners with strong online presence, audience alignment, and effective traffic strategies to provide successful affiliate partnerships for their clients.

Similaweb’s demographics analysis can help you target audiences that are winning for your competitors.

The Success

Impressing prospects with crucial insights

Similarweb has swiftly become an integral analysis tool for both pitching to new clients and supporting existing ones. Leveraging Similarweb, the Gen3 team efficiently recognized and collaborated with 5 publishers facing performance challenges. This collaboration led to tailored strategies that significantly boosted clients' exposure within their target market, resulting in a 70-100% increase in traffic share.

Similarweb data reveals which publishers and ad networks drive traffic to competitors and their best strategies.