About Gen3

Gen3, a US performance marketing agency, manages a portfolio of clients across a wide variety of verticals. Comprised of several teams, the agency works to improve clients’ affiliate, social, and paid campaign strategies. This particular team is focused on helping clients to build effective affiliate programs and meet relevant KPIs. 

Challenge - Insight When Analyzing Publishers & Clients

Gen3 uses Similarweb to give their team more transparency and insight when evaluating both clients’ and publishers’ digital performance. Without a holistic understanding of current traffic trends it became challenging to accurately assess how much outside factors, such as Google algorithm updates, were impacting clients’ affiliate strategies.

Similarweb’s data has helped the team see the complete picture in order to continue to provide successful affiliate partnerships and offerings to clients

Success - Enabling Clients to Capture Increased Market Share

Similarweb has very quickly become an integral analysis tool for pitching to new clients and serving existing ones. Using Similarweb, the Gen3 team successfully identified 5 publishers that were under-performing for several clients. The team was able to develop a strategy with each partner to increase their clients’ exposure to their target market, resulting in a 70-100% increase in traffic share.

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We began using Similarweb in 2019 and very quickly saw that the competitive data was powerful for our clients.

Brianne Schmidt

Director of Affiliate Marketing , Gen3
Similarweb’s platform helped Gen3 realize a 70 -100% increase in traffic share with 5 major publishers, enabling us to reach more of our clients’ target market.

Megan Neri

Senior Affiliate Manager, Gen3