NerdWallet Powers Its Country Expansion Strategy with Similarweb
Insights by Similarweb delivered NerdWallet a winning GTM strategy leading to significant growth in new markets.
About NerdWallet
NerdWallet offers financial advice and comparisons for services like credit cards and mortgages in the US. The company is looking to expand globally and is currently assessing which markets present the best opportunity.
"Similarweb was vital for our international efforts. Not only did we use Similarweb to compare geographies, it also served as the launch pad for our go-to-market plan for our first market."
Megan Tedford
GM International at NerdWallet
The Challenge
Competitive analysis for smart global expansion
NerdWallet needed to understand the country-level keyword performance of its competitors across a wide variety of metrics, as well as across several business units. These factors had to be measured in a uniform way to ensure an apples-to-apples comparison with error-free results.
The Solution
Data-driven approach to choosing new markets
Using Similarweb data, Nerdwallet determined which countries to focus on and compared the line of business performance (e.g., personal loans v.s. credit cards) using keyword groups across geographies. Results were scored across five metrics, resulting in a suggested market to enter first and other strong potential options.
The Success
A winning journey toward global growth
NerdWallet's global expansion success was fueled by thorough research and analysis. They studied competition and market dynamics to craft a winning GTM strategy with targeted keywords and content. By adopting best practices from top competitors and implementing a strong paid affiliate search, their expansion yielded significant growth and impact.
