How PCF Generated $15M+ in Pipeline within 30 Days of Similarweb

In just 30 days with Similarweb Sales Intelligence, PCF generated a $15M+ pipeline. Through actionable insights it identified new opportunities, refined its sales approach, and drove significant revenue growth.

About PCF
PCF is a Logistics Service Provider, concentrated on simply and efficiently fulfilling the high density needs of the northeast final mile parcel market. PCF has almost 40 years of experience completing deliveries from southern New Jersey to southern New Hampshire.

"What Similarweb brought was speed — targeting the right audience, determining that those prospective accounts fit within our ideal customer profile, and then leveraging that to do the actual outreach. Similarweb is a game changer for our sales team."

Matt Clark

Vice President, Growth at PCF

The Challenge

Accelerating pipeline and revenue to meet company growth goals

With 40 years of newspaper delivery experience, PCF expanded into parcels delivery, creating a new market opportunity. The sales team was challenged to rapidly increase pipeline and revenue by adding new ecommerce companies to their client base despite limited resources.
The Solution

Discovering new market segments and emerging trends

Utilizing Similarweb's Sales Intelligence tools, PCF identified new market segments and emerging trends. Ongoing analysis of online behavior led to deep customer understanding, enabling agile marketing strategy adjustments. This positioned PCF as an industry leader, providing relevant solutions, exceeding expectations, and fostering sustained growth, establishing trust as a dynamic marketplace partner.
The Success

Generating $15M+ in pipeline within the first 30 days

Defining their ideal customer profile as growing US-based ecommerce companies, PCF used Similarweb to effortlessly identify prospects. Within the first 30 days of their subscription, they generated opportunities with potential revenue exceeding $15M. This was achieved by precise targeting, assessing opportunities based on US web traffic, and optimizing outreach using digital performance insights.

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