Staysure Uses Similarweb's Real-Time Data to Develop New Products
When Covid-19 struck, UK's Staysure used Similarweb's analytics to swiftly adjust their strategy and pinpoint new product demands.
About Staysure
Staysure is the UK's top travel insurance provider specializing in cover for pre-existing medical conditions including cancer, heart conditions and diabetes. Staysure has over 100,000 'Excellent' rated Trustpilot reviews, and have served over 10 million people since 2005.
"Similarweb has kept us in business. When times are challenging, it's all about understanding what the competition is doing, where we fit in the industry, and what's going on in the market overall."
James Robinson
Head of Digital Marketing at Staysure
The Challenge
Surviving the global pandemic in the travel industry
When Covid-19 hit, the UK's Foreign, Commonwealth, and Development Office warned against travel, leading to nearly 70% year-over-year losses for most of the travel industry. Staysure needed to rapidly adjust its strategy to stay afloat, seeking ways to insure amidst restricted international travel.
The Solution
Adapting digital marketing for evolving consumer needs
Guided by Similarweb insights on consumer demand, Staysure was able to respond swiftly to industry shifts and refined its digital marketing approach. The travel insurance firm monitored competitors, tracked post-lockdown recovery, and spotted a rising demand for Covid-19 travel insurance.
The Success
New products, informed by real-user data
During the pandemic, Staysure tapped into niche market needs, introducing coverage for Covid-19-related cancellations, medical costs, and repatriation. Guided by Similarweb's authentic user data, Staysure confidently navigates sustained growth now and into the future.
