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Creating a powerhouse SEO strategy is becoming even more challenging. It’s not always easy to know where to start, especially when it can take so long to begin seeing results. Should you build from scratch or should you buy relevant sites to gain authority?  

In this webinar, SEO: Building vs Buying, with Ross Simmonds, we answer all your questions on domain and topic authority. You’ll see examples of how other companies developed authority in their space. 

Get expert insights into:

  • What domain authority is and how it’s scored
  • How topic authority works with Google algorithms 
  • HubSpot’s recent acquisition of The Hustle
  • Any questions you may have for your own business

About the Presenters

Ross Simmonds
Founder and CEO Foundation

Ross Simmonds is the founder of Foundation and is a marketer passionate about all things tech. Based in Halifax, Nova Scotia, with a Bachelor of Commerce degree in marketing, Ross is an entrepreneur who consistently strives to give back. He sits on the board of directors for Volta Labs, Black Business Initiative and Boys & Girls Club of Preston, as well as the board of trustees for Phoenix Youth Programs. Over the last 10 years, Ross has worked closely with a wide range of brands across the globe ranging from Fortune 500 companies to up-and-coming startups. He’s been published in Forbes, Huffington Post, Business Insider, Venture Beat, BET, CBC, Social Media Examiner and more.