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HomeResourcesWebinarsSERP Features: The Secret to Better Search Real Estate

SERP Features: The Secret to Better Search Real Estate

The competition for prime real estate on Google’s search page is rapidly ramping up. SERP features are your not-so-secret weapon to drive organic traffic and build brand awareness. 

Do you know which SERP features are growing the fastest in your industry? To build a winning SERP strategy in the future, you first have to understand SERP feature trends now. 

Adweek and Similarweb partnered for a webinar to dive into just that. To increase your 2022 SERP visibility and rankings, we break down the 2021 SERP feature trends you need to know. Discover which features to target in your SEO plan and best practices to optimize your content for each SERP feature. 

Get insight into:

  • The most valuable SERP features by industry
  • The impact of branded and non-branded search 
  • How to use SERP data and insights to empower your content strategy
  • Best practices to optimize for various SERP features

About the Presenters

Gerald Murphy
Gerald Murphy
Senior Solution Business Manager Similarweb

Gerald has worked in SEO for over 10 years across in-house, agency and SaaS teams with brands including: Nestlé, Shell and Konga (Nigeria's Amazon). Previously he has written for Search Engine Watch and taught SEO as a guest lecturer at Manchester Metropolitan University. He self confesses as a digital and search geek. Currently, Gerald drives Similarweb's SEO strategy by listening to the voices of the customer and working with the product to enhance and design unique SEO features as a Senior Solution Business Manager for the Digital Marketing Intelligence solution.