Ever notice that Google’s search engine results pages (SERPs) look different depending on the type of search. Think: plane tickets vs. the weather. These different features can completely change the way searchers interact with your site, even if you appear first.
So, how can you focus on the specific SERP features that will make an impact on your SEO strategy?
Watch our webinar with Kevin Indig, Director of SEO at Shopify as we drill down into SERP trends and give you all the details you need to succeed. We’ll slice and dice our findings into digestible data to guide you toward the most important SERP features for your industry.
What you’ll learn:
- Most valuable SERP features by industry
- How branded and non-branded search impact SERP
- Using SERP data and insights to power your SEO strategy
