SERP Feature Trends Every SEO Must Know

Ever notice that Google’s search engine results pages (SERPs) look different depending on the type of search. Think: plane tickets vs. the weather. These different features can completely change the way searchers interact with your site, even if you appear first.  

So, how can you focus on the specific SERP features that will make an impact on your SEO strategy

Watch our webinar with Kevin Indig, Director of SEO at Shopify as we drill down into SERP trends and give you all the details you need to succeed. We’ll slice and dice our findings into digestible data to guide you toward the most important SERP features for your industry. 

What you’ll learn:

  • Most valuable SERP features by industry
  • How branded and non-branded search impact SERP
  • Using SERP data and insights to power your SEO strategy

About the Presenters

Kevin Indig
Director of SEO Shopify

Kevin Indig is the Director of SEO at Shopify. Prior to this. Kevin led SEO & Content Marketing as VP @ G2 and mentors startups in Marketing @ GermanAccelerator. Previously, he ran SEO @ Atlassian and Dailymotion. Companies Kevin worked with in the past include eBay, Eventbrite, Bosch, Samsung, Pinterest, Columbia, UBS and many others.

Tomas Seliokas
Strategic Consultant Similarweb

Tomas Seliokas is an Industry Consultant at Similarweb, specializing in the agency & management consulting sectors. He works with companies all over the globe, helping them use our online competitive intelligence solution to make better-informed business decisions.